Hillwood Development, a Perot Company
Fort Worth, Texas
MRA was engaged to develop the brand identity and destination program for the historic Circle T Ranch outside of Fort Worth, Texas. MRA’s strategy centered on an integration of leisure amenities, retail, residential, cultural and recreational venues around a community identity based on “the art of fine living.” MRA also developed concepts for a product line featuring “Art of Fine Living” offerings. The brand concept was linked to a development program that preserved a majority of the ranch land, and added a Winery; “Hosting House” and Events Venue; Guest Houses; Town Center and Resort.