Texas Rangers Ball Club
MRA developed a place-based brand engagement program for the Texas Rangers Ball Club on a four-acre site adjacent to the Ballpark. MRA’s “Rangers Alley” concept centered on a promenade, public square and “eventscape”, supported by a fully integrated “Theatrically Programmed Media Environment” using digital projection, embedded and configured LED’s, environmental effects, all linked by show control technology. The concept was developed to accommodate a wide array of atmospheres, events, and brand immersion experiences. The business platform developed by MRA in collaboration with the Rangers and Hicks Sports Marketing centered on sponsorship, events programming, advertising, a Rangers branded retail and dining experience (the “T House”) and a program of RDE venues.