Hillwood, a Perot® Company
- Development Strategy
- Concept Development
- Master Planning
- Venue Programming
- Strategic Tenant Identification
- Partnering Strategy (Developer Search and Selection)
MRA worked with Hillwood Development Corporation in creating the program for a 65-acre mixed-use destination project in downtown Dallas, converting a brownfield site in the city’s premiere destination hub and residential address. The Victory Park project comprises the American Airlines Center (home of the Dallas Stars and Dallas Mavericks), the W “Victory” Hotel and condominiums, 4 residential towers, 3 office towers, 4 contingious blocks of urban retail and dining, and a state-of-the-art fully integrated urban media system.
MRA worked with Ross Perot, Jr.’s Hillwood Development Corp. to create a master plan and development strategy for the overall development. MRA also planned and executed a strategic developer search and selection process for the mixed-use development components of the projects.