NFL Arizona cardinals – Stadium
NFL Arizona Cardinals
Stadium – Linked Entertainment District
Client: NFL Arizona Cardinals
Glendale, Arizona
- Market Analysis
- Development Strategy
- Master Planning
- Venue Programming
- Strategic Tenant Support
- Partnering Strategy (Developer Search and Selection)
- Project Marketing
MRA acted as development advisor for the NFL Arizona Cardinals in the development of a sports and entertainment complex to be co-developed with the new Cardinals stadium. MRA developed a conceptual program for a 450,000 square foot sports-themed retail, dining and entertainment development, and a 40-acre sports entertainment and recreation concept. As strategic advisors, MRA worked to identify and to secure capable development partners for the Cardinals. MRA’s principals also assisted the team in coordinating efforts with the public sector to secure a site for the Stadium and the collateral development.
The Cardinals innovative stadium with pull-away field and retractable roof was ultimately linked with the West Gate mixed use development in Glendale, Arizona.