Downtown Disney


Downtown Disney®

 Client: Walt Disney World Company

Orlando, Florida

  • Strategy
  • Phased Execution Program
  • Development of Targeted Venues / Attractions
  • Support for Master Planning with Walt Disney Imagineering
  • Development of Anchor Concept


MRA served as strategic advisor to the Walt Disney World Company, the Operating Participants Group, and Walt Disney Imagineering on the repositioning of Downtown Disney, Orlando, an 800,000 sf retail, dining and entertainment (RDE) destination comprising 3 districts along the lake front at Disney World, Orlando.  The project is currently in execution.