NFL Philadelphia Eagles
Stadium – Retail Dining-Entertainment-Enhancements
Client: NFL Philadelphia Eagles
- Market Analysis
- Feasibility Analysis
- Business Strategy
- Venue Programming
MRA worked with the Philadelphia Eagles’ ownership group to assess the feasibility of creating a year-round, enhanced sports bar, restaurant, and entertainment venue as an anchor element in the Philadelphia Eagles football stadium. MRA framed the business strategy and evaluated the potential risks and rewards associated with developing this venue as part of the new stadium.
MRA also evaluated the development of additional attractions and technologies that could be incorporated within the stadium to create meaningful connections between fans and the team.