Eagles Stadium

NFL Philadelphia Eagles

 Stadium – Retail Dining-Entertainment-Enhancements

Client: NFL Philadelphia Eagles

Philadelphia, Pennsylvania

• Market Analysis
• Feasibility Analysis
• Business Strategy
• Venue Programming

MRA worked with the Philadelphia Eagles’ ownership group to assess the feasibility of creating a year-round, enhanced sports bar, restaurant, and entertainment venue as an anchor element in the Philadelphia Eagles football stadium.  MRA framed the business strategy and evaluated the potential risks and rewards associated with developing this venue as part of the new stadium.
MRA also evaluated the development of additional attractions and technologies that could be incorporated within the stadium to create meaningful connections between fans and the team.