Edmonton Oilers

Edmonton Oilers Arena & Mixed Use Sports District

 Client: The Katz Group, The Edmonton Oilers, C&H Property Management

Edmonton, Alberta, Canada

• Brand Identity
• Revenue Enhancement Strategy
• MXD Program Development
• Venue Concepts and Development
• Sponsorship Strategy

MRA developed a strategic development program for the Ownership and Executive Management of the NHL Edmonton Oilers for the development of a state-of-the-art Arena to be developed in conjunction with a multi-block sports district and mixed-use development.  MRA also developed a multi-dimensional branding strategy linked to key program components across the development program.

Rossetti Associates was the Master Architect, for the Arena and Sports District.