Edmonton Oilers Arena & Mixed Use Sports District
Client: The Katz Group, The Edmonton Oilers, C&H Property Management
Edmonton, Alberta, Canada
- Brand Identity
- Revenue Enhancement Strategy
- MXD Program Development
- Venue Concepts and Development
- Sponsorship Strategy
MRA developed a strategic development program for the Ownership and Executive Management of the NHL Edmonton Oilers for the development of a state-of-the-art Arena to be developed in conjunction with a multi-block sports district and mixed-use development. MRA also developed a multi-dimensional branding strategy linked to key program components across the development program.
Rossetti Associates was the Master Architect, for the Arena and Sports District.