Client: MGM resorts international
Destination strategy and iconic media anchor: Las Vegas, Nevada
- Development of the dining and entertainment program
- Execution support for tenants
- Development of Desert Swells as a programmable immersive anchor attraction
- Development of revenue platform and business plan
MRA advised MGM International on the programming of an urban park and arena at the epi-center of the Las Vegas strip. The program included 10 signature dining and entertainment venues; and a fully programmable immersive experience designed to as a must see attraction.