MGM Swells

MGM Swells

Client:  MGM resorts international

Destination strategy and iconic media anchor:  Las Vegas, Nevada

• Development of the dining and entertainment program
• Execution support for tenants
• Development of Desert Swells as a programmable immersive anchor attraction
• Development of revenue platform and business plan

MRA advised MGM International on the programming of an urban park and arena at the epi-center of the Las Vegas strip. The program included 10 signature dining and entertainment  venues; and a fully programmable immersive experience designed to as a must see attraction.