Rangers Alley

Rangers Alley

 Client: Texas Rangers Ball Club & Hicks Sports Marketing Group

Dallas, Texas

• Development of 400,000 sf retail, dining, & entertainment complex adjacent to South façade of Ballpark
• Creation of $40 million fully programmable multi-media infrastructure
• Development of programmable pre-game event space
• Business plan & venue concepts: Rangers Flagship (50,000 sf); branded Sports Bar & Restaurant (25,000 sf); Museum (60,000 sf); Events Center (40,000 sf); and Signature Retail Venue (12,000 sf)

MRA served as Owners Representative for the Texas Rangers Ball Club and Project Director to Hicks Holdings for branded entertainment and events development along the south face of the Ballpark. The project involved a redesign of the south facade of the Ballpark to create dining venues and a central arrival gate. The project included a $40 million programmable media system built into the Rangers Alley environment and external façade of the Ball Park.