Victory Park


Victory Park

 Arena – Anchored Sports & Entertainment Mixed Use Destination

Client: Hillwood Urban, a Perot® Company

Dallas, Texas

  • Development Strategy
  • Concept Development
  • Master Planning
  • Venue Programming
  • Strategic Tenant Identification
  • Partnering Strategy (Developer Search and Selection)


MRA worked with Hillwood Urban Development in creating a 65-acre mixed-use destination project in downtown Dallas, converting a brown field site to the city’s premiere urban sports destination.  The Victory Park project, comprises the American Airlines Center (home of the NHL Dallas Stars and NBA Dallas Mavericks), the W “Victory” Hotel and condominiums, 4 residential towers, 3 office towers, 4 contiguous blocks of urban retail and dining and a state-of-art fully integrated urban media system. MRA executed a strategic developer search and selection process for the mixed-use component of the project.